Hi, I'm Hillary.

I'm a small-town Texas girl, which probably isn't what comes to mind when you picture a marketing consultant. But growing up that way taught me something that's shaped how I work: size doesn't determine how much care something deserves. I've consulted and trained sales teams at an Inc 5000 company, and I've sat across the table from small business owners just getting their footing, and I bring the same level of strategy, energy, and expertise to both.

I've spent my career doing the actual work of marketing, then turning around and teaching other people how to do it too. I've led teams inside higher education marketing and spent time inside a marketing agency, watching the industry from two very different angles. I've also served as COO of a business, which taught me marketing looks a lot different from inside the numbers than it does from a slide deck. 

Outside of the work, I'm a mother of three, and a creative at my core. I'm the kind of person who notices small details everywhere, whether I'm decorating a room in my own house or writing a single line of copy for a client. That same eye is what I bring to your marketing: nothing feels like an afterthought.

What ties all of it together is one belief I keep coming back to. People trust the person behind a business before they trust the brand itself, so I put the real people behind a brand in front of the audience they're trying to reach, and I keep it consistent long enough for that trust to actually take hold. Good communication and real systems are what carry that consistency once things get busy, so it doesn't fall apart the moment life gets in the way. That's the slow, steady work of showing up as yourself until people believe you.

That belief is the thread running through everything I build for you.